How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags per post. Research suggests that using 9–15 highly relevant hashtags typically outperforms using all 30 generic ones. Our tool groups hashtags by popularity so you can mix popular (brand awareness), medium (discovery), and niche (targeted reach) tags for the best results.
Do hashtags still work on TikTok in 2026?
Yes, but their function has shifted. On TikTok, hashtags primarily help the algorithm understand your content category and serve it to the right interest groups. Using 3–7 relevant hashtags (a mix of trending and niche) is more effective than stuffing 30 hashtags.
What is the difference between popular and niche hashtags?
Popular hashtags have millions of posts, which means high competition — your content can get buried quickly. Niche hashtags have a smaller, more engaged community, giving your content a better chance to rank at the top and be discovered by genuinely interested users. A balanced mix of both is the most effective strategy.
Should I use the same hashtags every post?
No. Instagram has historically suppressed content that uses identical hashtag sets repeatedly, sometimes flagging it as spam. Rotate your hashtag sets and refresh them every few weeks. Our generator makes it easy to create different sets for similar topics.
How many hashtags work best on LinkedIn?
LinkedIn recommends 3–5 hashtags per post. Unlike Instagram, LinkedIn's algorithm is more content-quality focused. Choose hashtags that are genuinely relevant to your industry and audience. Using 10+ hashtags can actually reduce your reach on LinkedIn.
